Cider Museum, Hereford

Cider MuseumProject: Improve visitor experience of the industrial heritage site

Scope: Site audit to identify opportunities and improvements, including:

• Review of key audiences, including tourists and locals who do not currently visit
• Developing insight into audiences, especially what they want from a visit
• Formulating visitor offer for key audiences
• Site audit to determine current visitor experience and areas for short- and long-term improvement
• Highlighting opportunities for income generation
• Identifying partnerships across city and region to engage local visitors and build profile
• Uncovering quick and easy changes