Camera Obscura, Edinburgh

Camera Obscura

Project: Review of visitor experience of heritage site and ‘World of Illusions’ attraction

Scope: Improve visitor experience and visitor offer, including:

• Auditing visitor experience on-site
• Analysing museum entrance, foyer, queueing and ticketing from visitor perspective
• Reviewing visitor journey through all rooms and different floors
• Highlighting easy improvements to layout, displays, interpretation and wayfinding
• Developing strong visitor offers for a range of audiences
• Uncovering opportunities to increase income