Feasibility & Concept Development


The early stages of a project are crucial, as having a clear focus saves development and design time.

We can help you to analyse options, clarify your ideas and define your vision. We support our clients by translating their ideas into concepts that make great offers to their key audiences. We use our sector experience to get the most from your collections, buildings and site, whilst working to your budget, staffing and resources.

We can help you to:

  • Clarify what you are trying to achieve and your vision
  • Identify and analyse your current situation, options for change and possible approaches
  • Review your current and potential audiences and market
  • Assess the feasibility of proposals and business plan to build a robust case for action
  • Develop storylines, content, visitor journeys and display topics that match audiences to your collections, building and site in a compelling offer
  • Audit proposals so that they are realistic and achievable, matched to budget, timeframe, resources and staffing structure
  • Draw on case studies and examples of best practice and the latest developments in the sector