Cider Museum, Hereford

Cider MuseumAudited the visitor offer to the museum and industrial heritage, including the bottling line, machinery and bottle store of this former cider factory.

Re-defined the visitor journey into different zones, with strong purpose and story for each, giving a clear progression around the site.

Advised on potential for improving the visitor offer and increasing income generation for a range of audiences, including the local tourist market and locals who do not currently visit, as well as building longer-term visitor relationships.