Lakeland Arts, Cumbria

Comprehensive Audience Development Plan for several sites in the Lake District, including Windermere Jetty Museum and Blackwell Arts and Craft House.

Work included reviewing current audiences, planning and undertaking visitor research for four sites, market analysis, competitor review and benchmarking.

Using this information, developed matching visitor offers for a range of audiences including families, schools, local community visitors, non-visitors, tourists and Friends.

Also uncovered ways of increasing income through venue hire, hospitality, events, and new income streams, including quick changes and long-term strategy.