RAF Museum, London

RAF MuseumComplete review of audiences to develop detailed understanding, including full Visitor Knowledge Audit, identifying current and potential audiences and what is known about them, identifying gaps in audience knowledge and devising a suitable visitor research plan.

Produced Audience Profiles for each audience and helped define core and target audiences.

Trained and mentored staff in audience development, producing Audience Development Strategy, linked to National Lottery and other funding applications that were successful.