In our article ‘Unlocking value: How museums can embrace mixed economy pricing’, Colin Mulberg explores the different ways that venues can assess and price their value to visitors.

The combined pressure of the pandemic, the cost-of-living crisis and high inflation have put a squeeze on the finances of museum and heritage venues. Colin looks at different ways of increasing earned income and charging for added value for some audiences while subsidising prices for others.

He highlights the example of The Museum of the Order of St John, which follows a mixed economy approach.

Read article in M+H Advisor.

To discuss a mixed economy approach contact us.