Audience Insight

Audiences and Visitor ExperienceGaining detailed insight into your visitors is key to successful development and a vital early stage in projects.

We show you how to get to know your visitors in the same way that businesses know their customers. Adapting commercial research techniques, we build up detailed profiles of existing and promising audiences.

This reveals the reasons visitors connect with you, what key audiences want from their visit, potential for the future, audiences that generate income and possibilities for repeat visits and long-term relationships.

Audience Insight will help you make informed choices and better decisions. It also cuts risk in projects, greatly increasing the chance of successful visitor engagement and supporting funding bids.