About us

HCD workshopColin Mulberg, Director, specialises in developing audiences and improving the visitor experience.

He trained as a designer, focussing on the interaction between people, products and spaces.

For 12 years Colin was Interpretation Coordinator at the V&A, playing a key part in developing high quality galleries and facilities. He applied a range of commercial research and design techniques to the deep understanding of different audiences and to analysing how visitors experience cultural spaces.  He used this work to help shape many leading and award-winning projects in the museum sector.

He now uses his experience and skills to support a range of clients across the museum, heritage, arts and cultural sectors.

Colin is an HLF Consultant and is on the HLF Register of Special Services. He is also a Council Member for international consultants Gerson Lehrman Group.

He is a Registered Designer (REngDes) and Member of the Institution of Engineering Designers (MIED) and has detailed experience of project management.

Colin is an Associate of the Museums Association (AMA) and a Mentor on the AMA scheme. He was selected for the first group to undertake the AIM leaders development scheme Enablers, supported by Arts Council England.

He is a regular contributor to museum publications. He wrote the chapter ‘The complexity of welcome: Visitor experience at the museum threshold’ for Museum Thresholds: The Design and Media of Arrival, Routledge, 2018.

Colin is Lead Consultant for the Museums + Heritage Show, curating and presenting the ‘Understanding Your Visitors’ stream.