Dublin City Museum, Ireland

Dublin City Council commissioned us to produce a Business Insight Report to assess the feasibility of proposals for a new museum in central Dublin.

Working to the Chief Executive, we assessed the attractiveness of a range of potential options, links with current visitor engagement, analysed the market for overseas visitors, national tourists and local residents, opportunities for generating earned income and possible contribution to the Dublin City visitor offer.

The Business Insight Report included a collections assessment, an options appraisal and short- and medium-term recommendations.