‘Better Visits: Conducting a Visitor Experience Audit’

In our article ‘Better Visits: Conducting a Visitor Experience Audit’ Colin Mulberg explores how to use comprehensive Visitor Experience Audits to review the visitor experience on the ground.

Colin looks at the multiple points where visitors interact with your venue, focuses on their perceptions and suggests improvements.

He suggests ways of reviewing the whole visitor journey, from when visitors are deciding to visit to when they arrive, what happens to them during their visit and all the way through to when they leave and afterwards.

Examples include Durham World Heritage Site and Soldiers of Shropshire Museum.

Read article in Museums + Heritage Advisor.

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