Cider Museum, Hereford

This former cider factory approached us to audit the visitor offer to the museum and industrial heritage.

We re-defined the visitor journey into different zones, with strong purpose and story for each, giving a clear progression around the site, including the bottling line, machinery and bottle store.

We advised on the potential for improving the visitor offer and increasing income generation for a range of audiences, including the local tourist market and locals who do not currently visit, as well as building longer-term visitor relationships.