Earned Income
What is it?
We work with venues to explore opportunities to earn more income from visitors. Often this involves reviewing all their assets and resources linked to visitor-facing activity along with research into markets, competitors, trends, different approaches across the sector and best practice.
Some venues develop a mixed economy where paying visitors subsidise priority/community audiences.
We increase earned income and diversify your income streams. We build standard visitor offers that give audiences a great visit and good value. Using audience insight, we then find inventive new opportunities for income generation by highlighting the things that your visitors value and will pay extra for.
We help you refine the most promising offers into a cohesive plan, identifying quick improvements and easy things to trial.
On projects, we highlight opportunities for generating income from specific audiences, ensure that they are built into the right part of the visitor journey and incorporated into plans and designs.
How we can help
Example Projects
