Visitor Experience
What is it?
The current experience of visitors is an important indicator of how different audiences engage with you as well as the potential for the future.
Exploring what happens to visitors at your venue shows where they get their desired experiences and what they encounter along the away. Mapping the visitor experience can improve the whole visitor journey – from websites, entrances, ticket desks and displays to whole museums and sites.
We help you see a visit through the eyes of your visitors. We audit their experience, understanding what happens to them on a visit. We reveal where barriers exist and visitors have to work hard.
We suggest both short- medium- and long-term areas for improvement, including any quick changes that are easy and cheap to implement.
For projects, we review how well plans will work in practice and identify likely issues for specific audiences and suggest changes that give better visits.
How we can help
Example Projects
